24/08/2026
I don't see many musicians talking about this on socials, maybe it's Forbidden Knowledge, idk. Whatever.
If you're a creator and you want to help a musician out financially, using their music from the song picker is a free and easy way to do exactly that - and help put their music in front of more people!
See, DJs used to have a particular role in the music space: we brought new music to people. We were considered taste makers, if we were really good at it. It's why Bandcamp Friday exists - buy the latest drops, take them to parties Friday night, surprise everyone with a brand new hit they've never heard before.
It hails back to vinyl, white label records and DJs queueing up at places with a lathe cutter to get the latest songs cut to play that weekend.
But with algorithms and streaming, and of course, AI generated music only a prompt away, discovering novel music is so easy now. Too easy. And for those of us who just want to make really fun music, the time spent making content around it feels wasted. We'd rather be in the studio!
And so I believe it now falls on content creators, those who make fun videos, stuff people want to SEE, to use music they think people will want to HEAR - and maybe be taste makers yourselves. Pick something crazy. Try something new. Share that artist you discovered last week in the form of music on a reel, or a post.
Hell, tee up a collab with a musician you like and get a song made just for you, negotiate a royalty split from it - now you using that song benefits both of you!
Its symbiotic, really. We need you, the way musicians used to need radio DJs.
Musicians are at the mercy of the algorithm.
May you help us shine through the noise.
